The Importance of Primers for Mature Skin
Few women who come along to my makeovers have ever heard of primers.
Yet when I was planning products for our range I knew it was essential we create the best primer for mature skin.
In fact, so essential, we made 3 of them.
Why Use Primer for Mature Skin?
One of the problems we face as we age is that foundations, eye makeup and lipstick no longer stay put as they once did. This phenomenon is caused by the fact that our skin is no longer as smooth as it once was. It's also a lot drier - so makeup tends to be absorbed into the skin.
As I aged I started to notice that a few hours after I had applied makeup to my face, it would look as though I had no makeup on. My eyeshadows also tended to migrate into the creases and crepey areas on my eyelids. Whenever I applied a darker lipstick, the edges would become blurred as the colour 'bled' into the fine lines around my mouth.
This is why it's so important that those of us with mature skin use a good primer.
Smooth Like Silk Face Prime
Our face primer feels like silk on the skin and smooths out any fine lines or open pores, ensuring that your makeup lasts for hours.
Whether you have dry skin, oily skin, or sensitive skin, our Smooth Like Silk Face Prime will work for you. Suited to all skin types, our oil free face primer uses aloe vera and silica to fill visible pores and lines. This gives the skin a boost of youthful elasticity and fullness, as well as promoting the coveted ‘blurred effect’ when you apply your foundation and powders.
The best thing about Smooth Like Silk Face Prime, however, is the visible effect it will have on your makeup’s longevity. As we get older, our natural collagen production slows down and the texture of our skin becomes looser, rougher, and more absorbent. And while we accept the beauty of the ageing process, it can be a little annoying when it prevents our makeup from staying put for more than an hour or two!
The job of a makeup primer, then, is to create an undetectable barrier between the natural skin’s surface and the makeup we put onto it. Smooth Like Silk Face Prime is a matte formula which hydrates the skin underneath as it creates a perfectly textured surface which your makeup will want to stick to. That’s why our customers return to this product over and over: it’s a best kept secret for perfect makeup that lasts all day!
> Face Prime is NOT a moisturiser, so it goes on after you have applied any serum or moisturiser
> There are two ways to apply it. Either smooth evenly over your whole face and then apply your foundation.
> Alternatively (to save time) mix one pump of Prime with one pump of Foundation and swirl them together with Foundation Brush 3 on the back of your hand before applying evenly to your face.
Smooth Out Eye Prime
Our eye primer covers eyelid discolouration and stops your eye makeup from going 'walkabout' so that it stays neat and mess-free.
Delicate skin around the eyes can be one of our biggest indicators of ageing, often developing deep lines, hooded lids and a crepe-paper-like texture. For many women, the thought of applying a bold or defining eyeshadow to this kind of skin is very daunting.
It may seem as though powder shadows will simply sit in our wrinkles, while creamy formulas like our Sheer Brilliance Lid Colour feel apt to move around and look uneven. And nobody wants to look in the mirror to see their lash liner stamped into the crease of their lid!
Thankfully, all of these problems can be avoided by prepping the eyes with a layer of our Smooth Out Eye Prime. It works to gloss over any blemishes and fine lines, creating the ultimate base for your eye makeup look. The creamy formula emulates that all important ‘smooth skin’ texture that will keep powdery shadows from migrating across the eye.
This light reflective primer also contains a bright pigment to even the skin tone on your eyelids and to boost the colour of any shadows you subsequently apply. It contains neutralising properties to reduce natural discolouration from the skin below whilst giving the colour you apply a chance to pop!
> Use a VERY small amount and apply direct to the eyelids with the integrated sponge
> Use Concealer Brush 4 to spread evenly over the eyelid area and above into the socket line
> Allow to absorb fully before applying eyeshadow
Never Feather Lip Prime
Our lip primer stops that annoying 'bleeding' of your lipstick colour so that it looks sharper and neater.
One of our founder Tricia’s most lamented makeup problems was the feathered lip line. When you invest in a gorgeous, bright lipstick to liven up your look, but it all bleeds into the lines around your mouth and makes you look ‘messy’. That’s why she created our Never Feather Lip Prime to do all lipstick justice!
Key ingredient Sodium Hyaluronate (a derivative of hyaluronic acid) works to fill fine lines around the lips, and ‘seals’ edges to create a crisp outer line. By applying around the border of your lips, our Never Feather Lip Prime dries to a matte finish which fully defines your natural lip line.
Lipstick applied shortly after our Never Feather Lip Prime will not bleed or feather, but instead glides onto the natural lips for a clean, plump finish that will last.
> Wipe all residues of foundation from your lips with a Q tip
> Apply the Lip Prime with the sponge applicator to the bit where your lips meet the skin around your mouth
> Rub into the skin with your finger and using another Q tip make sure your actual lips are free of prime
